But with such a dramatic shift in the way OEMs provide their services to customers, it’s possible that some companies aren’t fully maximizing how effective they can be in their mobile marketing strategies. However, modernity calls for greater customer engagement on the part of manufacturers if they wish to promote their own brands and achieve higher levels of business growth.
Data from Pew Research indicated that more than 90 percent of Americans have cellphones and nearly 60 percent own smartphones, which provides a large potential clientele of users who are capable of searching, contacting and working with manufacturers they can locate online. It’s not so easy, though, because simply having a mobile website doesn’t mean a certain company will show up in search results.
DESIGN FOR EFFECTIVENESS
The key to leveraging information and communicating actively with customers is to restructure a traditional website to accommodate the needs of a mobile platform. On top of discrepancies between images, pixels and hardware, mobile websites should be designed for the purpose of interactivity on the go. For instance, marketing consulting company Moz noted page speed, reduced pop-ups and touchscreen navigability are some of the primary factors that manufacturers should focus on when creating a user-friendly mobile site.
Since wireless connectivity isn’t a guarantee in all locations, pages on mobile sites should be designed to load quickly and populate the screen with information so users can browse more efficiently. This can be accomplished by limiting redirects and factoring in that customers may accidentally click on certain items due to difficulties with touchscreen navigation.
UPDATED, CONSISTENT CONTENT
Once the design phase is complete, OEMs can optimize their mobile offerings by creating precise, direct content that is geared to their customer base. It’s important to note that while mobile websites are accessible by anyone with a web browser, mobile apps are exclusive only to those that own smartphones and probably paid for the app. Crafting content accordingly will help tailor messages to target audiences.
More shopping is done online than ever before and lacking the basic tools and technological solutions to capitalize on this development can directly hinder sales, according to Google research.
Roughly 61 percent of people would leave a mobile website if they couldn’t immediately find what they were looking for. In addition, 67 percent of people are more likely to purchase products from a website that’s mobile-friendly.
Essentially, not updating to mobile systems to include the content customers want directly aids competitors because people will search elsewhere.
In terms of a parts catalog, having cloud-based software driving the transcription of numbers, orders and available parts onto a website or app is crucial because in today’s world of convenience and quick service, OEMs stand to gain from more closely aligning to the demands of tech-advanced customers. The after-market industry relies on obtaining spare parts as quickly as possible. Mobile website and app design can aid in this venture.
IMPACTING FUTURE GROWTH POTENTIAL
A report from mobile analytics company Flurry pointed out the amount of time spent on mobile apps is increasing every year. In 2014, the average person spent roughly 2 hours and 49 minutes on their mobile devices per day, with 2 hours and 19 minutes of that time spent on apps.
These developments are not mere fads, but documented avenues for greater success in the future.
Though manufacturing is typically thought of as one of the oldest economic sectors, the industry is actually advancing far beyond its capabilities of even a few years ago. No longer are phone calls, faxes and face-to-face meetings the primary means of transferring information and coming up with workable solutions to problems. With the use of mobile sites and apps, OEMs have an entire new world of opportunity at their fingertips and customers can see this information in real-time, creating a new, optimized relationship that benefits everyone involved.
Original post can be read on the Digabit Blog.